The Cultural Brandthropologist

Culture is the strategy.

Let's build it.

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Hillary spent 20 years at one of the most purpose-driven brands in the world. 10 on the retail sales floor, 10 building programs and strategies that had never existed before. Her educational background is in anthropology, which means she's always been more interested in how culture actually works than how it looks on a slide deck.

More about Hillary.

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How I Help

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How I Help *


*Retail Strategy & Operations


*Employee Experience


*Customer Experience


*Brand Storytelling


*Resale & Circularity

Diagram showing the elements of a cultural brand anthropologist, including retail, marketing, HR, and product, connected around the concept of bringing the why of product creation to life.

"Your fingerprints will remain on the people you touched and the business you helped become better — forever.”

RBC, VP of Retail